Job Title: Senior Marketing Officer
Job Overview:
As a Senior Marketing Officer, you will play a pivotal role in developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. This position involves leading marketing campaigns, collaborating with cross-functional teams, and contributing to the overall marketing strategy of the organization.
Responsibilities:
- Strategic Planning:
- Develop, implement, and manage comprehensive marketing strategies aligned with organizational goals.
- Collaborate with senior leadership to ensure marketing efforts are in line with overall business objectives.
- Campaign Management:
- Lead end-to-end execution of marketing campaigns, including planning, budgeting, implementation, and analysis.
- Coordinate with internal teams and external agencies to ensure successful campaign delivery.
- Content Development:
- Oversee the creation of compelling and targeted marketing content for various channels, including digital, print, and social media.
- Ensure messaging is consistent with brand guidelines and resonates with the target audience.
- Market Research:
- Conduct market research to identify trends, competitor activities, and customer preferences.
- Utilize insights to refine marketing strategies and maintain a competitive edge.
- Digital Marketing:
- Develop and execute digital marketing initiatives, including SEO, SEM, email marketing, and social media campaigns.
- Monitor digital analytics to assess the performance of online marketing efforts.
- Collaboration:
- Work closely with sales, product development, and other departments to align marketing activities with business objectives.
- Collaborate with creative teams to ensure cohesive and impactful brand representation.
- Budget Management:
- Manage marketing budgets effectively, ensuring optimal allocation of resources for maximum ROI.
- Monitor expenses and provide regular reports on budget utilization.
- Performance Analysis:
- Track and analyze key performance indicators (KPIs) to measure the success of marketing initiatives.
- Provide insights and recommendations for continuous improvement.
- Brand Management:
- Uphold and enhance brand identity through consistent messaging and visual representation across all marketing channels.
- Ensure brand guidelines are followed in all marketing collateral.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
- Proven experience in a senior marketing role, demonstrating successful campaign management and strategic planning.
- In-depth knowledge of traditional and digital marketing channels.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Proficiency in using marketing tools and software.
- Leadership and team management experience.
- Ability to multitask and manage projects in a dynamic environment.
- Creative mindset with a strategic approach to marketing.
- Preferred Arab Nationality.
